Just like all things in life, there is a process for achieving SEO Success. The first step is to analyze the current status of your site. This is the most important step, because it is from here that you will build. Make sure that your foundation is right, and you will be able to focus on fine-tuning your SEO.
STEP 1. Check to see if your navigation menu is user friendly and takes you to the intended page.
STEP 2. Check to see if your site’s robots txt. file is appropriate, because its probably a good idea to set the robots to not crawl your site. While you are in the updating process, or creative process, you don’t want the search engines to flag you for incomplete information, or violations of structure. Don’t worry though, when the time is right and you feel comfortable with your site, you can manually request them to update their indexing of your site.
STEP 3. Talk with a marketing or SEO specialist to narrow down your focus. Don’t be the hero who went down with the ship while trying to take on the world. Figure out what you are good at (hopefully you already know what that is) and let someone guide you through what they are good at. HINT** Many people fail, by either spending too much time trying to figure out the specifics-loss of money, or by giving up after frustration. TRUTH** Most people lose more money trying to save money, than they do by calling on the help of experts to speed up the testing phase and reach profitability.
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