We all know that information is what drives the internet, but did you know that Google now uses its Knowledge Graph to help display results? What’s the Knowledge Graph you may ask. The Knowledge Graph is a vault of answers that Google calls from when a query (search term) is typed into their search box. So if you are looking for the weight of a hummingbird, Google would “pull” this information from its vault, and return the answer to the user. So this means that writing to answer questions is quite important, and content that seeks to help educate the reader is where it’s at.
Use the Knowledge Graph wisely and effectively. Happy Searching.
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